The ideal cup is more than the coffee or tea you love. It’s also about what happens to the cup after you’ve enjoyed your tasty beverage. IdealCup is driven be being better for the environment for coffee shops and cafes around New Zealand.
"It was a hobby or pipe dream but Nick persevered, and he was determined that he was going to develop something that was going to change the face of reuse in the coffee industry. After three years, he said 'I think I've got it."
The back story - Stephanie Fry had run her own coffee shop so knew firsthand how many single use coffee cups they were sending to landfill. Her husband Nick did the numbers for single use coffee cups for the whole of New Zealand and found the scale quite shocking.
They decided to do something about it. Learn what happens next in this episode.