Apr 6, 2021 • 40M

Back Country Cuisine - Tony Caudwell / John McGrath


Open in playerListen on);

Appears in this episode

Buy New Zealand Made
Listen to uniquely Kiwi business stories contributing to New Zealand's future. Hosted by Ryan Jennings - Buy New Zealand Made Chief Executive.
Episode details

Delicious food at the end of an epic day of adventuring in New Zealand’s wilderness is what Back Country Cuisine promises and delivers on.

"My focus has been to make the packet look as good on the outside as the meal looks on the inside." Tony Caudwell.

In this episode you'll learn about:

- considerations when rebranding a product.

- introduction of new products to a range.

- how Covid has improved demand in Australia and the United States.