Back Country Cuisine - Tony Caudwell / John McGrath



Delicious food at the end of an epic day of adventuring in New Zealand’s wilderness is what Back Country Cuisine promises and delivers on.

"My focus has been to make the packet look as good on the outside as the meal looks on the inside." Tony Caudwell.

In this episode you'll learn about:

- considerations when rebranding a product.

- introduction of new products to a range.

- how Covid has improved demand in Australia and the United States.