BluTui is a SaaS software platform for web agencies to solve the problems of managing multiple websites without restricting the technical creativity demanded by their clients. We have an in-depth chat on BluTui software, the New Zealand software ecosystem and why BluTui has built a better product for agencies than overseas platforms that have accrued technical debt like Wordpress, Squarespace and Wix.
Charlie Cooper - Chief Technology Officer BluTui
TIMESTAMPS
2 mins 14 secs - Blutui is an integrated approach that helps web agencies with the management of the sites, makes the life of a front-end web developer easier and enables agency account managers to interface with the software all in one place.
4 mins 52 secs - The white label capabilities of BluTui to use your advertising agency brand on the platform instead of Wordpress, Squarespace or Wix.
5 mins 45 secs - The pain and suffering of deploying well known platforms instead of the freedom of deploying using web standards as a web agency.
7 mins 6 secs - The development of the software, how it grew out of Pan Media agency and why they’ve spent four years developing the BluTui SaaS product out of the Waikato.
8 mins 19 ses - The strategy to avoid technical debt that older frameworks incur and why BluTui has the advantage of being small and nimble and deploy new cloud technologies introduced in the last five years. AWS for hosting over Google Cloud and Azure, Google Kubernetes for managing server infrastructure en masse, stacks built on the php framework Laravel and Golang for client side scripts.
11 mins 26 secs - The BluTui product is based on open source software and how BluTui adapting, customising and connecting them in novel ways that leverage existing open source tools. The balance of contributing to open source vs custom code that contributes to BluTui’s intellectual property.
13 mins 46 secs - The advantages and disadvantages of being a New Zealand software company.
18 mins 51 secs - Domestic clients versus international clients.
20 mins 49 secs - The importance of the tui name in BluTui and why BluTui wants to tell a story about where they’re from.
25 mins 29 secs - What makes it easier to develop in BluTui as an agency. You only need to employ front end developers that understand HTML and CSS not databases or infrastructures or servers. There is no platform specific skills required like Wordpress.
26 mins 20 secs - The benefit of web standards to pick up talent from polytechs and universities that lowers the bar to build complicated websites with complicated data structures.
27 mins 48 secs - The talent of software developers in New Zealand and the desire to build a SaaS empire in New Zealand.
28 mins 51 secs - Charlie Coopers origin story.
29 mins 57 secs - Advice for an aspiring software developer.
31 mins 4 secs - Creative ways to compete against software startups in Silicon Valley.
32 mins 21 secs - A step towards a more knowledge based economy and retaining talent through Covid.
34 mins 24 secs - The infrastructure in New Zealand and the advantage we have over the United States in Internet penetration and in speed.
LINKS MENTIONED
BluTui for agencies building websites
A Kiwi Original - Charlie Cooper | BluTui 040